Not sure if this is technically a Gnome but it looks a bit like Donald Sutherland to me.Anyway 'Good news for Gnomes!' This weekend, anyone brave enough to dress up as a gnome is entitled to fill up their car free in Zoetermeer.
On 31 July and 1 August, gnomes will have an hour-and-a-half to take advantage of the offer. This is part of an advertising stunt by Shell to promote its new brand 'Fuelsave'.
This campaign started last weekend in Heemskerk, where a hundred brides and bridegrooms queued up at local petrol stations.
A week after the gnomes, doctors and nurses will be welcome elsewhere in the country, and a week later, cowboys and Indians. I am standing by with my Spiderman and Flash costumes at the ready.
There is no information on whether there will be some adjudication taking place or what happens if your costume is not suitable, or 'good enough' i.e. it lacks the 'essence' of a Gnome or is not truly representative. A silly hat and an Irish accent doesn't count.
There is also no information on what happens if you turn up dressed like a 'cowboy' on Gnome day or worse on Indian day. It's also not clear if West Indians and Bangladeshis are excluded. I don't think they have thought this one through at all.
I believe that Shell's Three Marketeers (plus the token Dark Tan Yin') were all a bit 'intoxicated' when they thought this up. After all there is no mention of Pirates, Trekkies and Superheroes either but I will dust off my costume anyway and boldly go. 'It's Marketing Jim! but not as we know it!'
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