A Canadian charity called Rethink Breast Cancer, a serious national outfit that lists some of the country's top oncologists on its advisory council, is looking for new ways to spread awareness of the disease to a younger generation.
It says it uses a "bold, enterprising and entrepreneurial approach" to spread the word among younger men and women instead of just handing out brochures that nobody reads.
The result: A sexy video that's eye-catching, to be sure, but that has also stirred controversy in some quarters.
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